Being able to showcase a welcoming environment catered to specific people/to support specific people is important when it comes to inviting an audience in. It’s vital, when designing a space, to take into consideration what people will want to see, what might be unique and a welcoming sight to other people, and what will be easy and impactful for people to remember when they leave that experience.
Within a virtual space as open as Second Life, you have a lot of room to be able to present a lot of information, as well as create a safe space for others to explore and be who they want to be. You can create infographics presenting different ideas, or embed videos related to what you are trying to say. And, because free virtual worlds are easily accessible to people with computers (that can run these types of programs)—and because there are ways to stream and show off these events and places to people who don’t have access to a computer—it’s an easy way to spread the word to other folks.